If you have ever tried to “optimize” your site, I guarantee two things happened. First you went to a ton of sites to try to learn how, one being Google’s Webmasters Tools & Guide. And then, second, it didn’t work out so well.
Maybe it’s just me but almost every site I’ve tried to “rather-quickly” optimize for search engines has nearly or completely failed. That’s not to say that I don’t make search engine friendly designs and write SE friendly copy, but it just didn’t seem to be enough.
That brings me to a month and a half ago. I developed a new home remodeling/window replacement website for a company in my area, Elk Remodeling. The new site refreshed their old site’s unprofessional and overall boring look and feel. And that was all fine and good, but the SERP tracking proved to less than exciting…so they hired me part time to just make tweaks and add original, SE friendly content three times a week.
Let me tell you, Google is right.
I add, on average, five or so pages every day I work on the site; and I tweak between 15 and 40 pages as well. Elk Remodeling is now at the top for hundreds of search terms…the exact terms they wanted and needed.
I didn’t pay any large SEO firms to “optimize the site,” we’re not paying for placement and we’re only using AdWords sparingly. It’s the new, orginal, SE friendly content that’s doing it.
I know many sites (even small sites) get much more than this site is but I have to say, even with the numbers we had in June, this truly blew me away.